Wine Tasting Game

Wine Tasting Game

Wine Tasting Game

Goal of the game
The goal of the Wine Tasting Game is to better understand the different roles within the AEM-Cube®. In addition, it also provides insight into the impact of strategic diversity and complementarity.

Why use this business game within your company?
Do you have a strategy session soon and is there a need to end it in a fun way? Then take a look at the Human Insight Wine Tasting Game. This is a nice mix of insights about wine and strategic diversity. We show the overlap of wine production with organisational performance in combination with strategic diversity and connections. Where does certain talent come into its own and which wine and food combination works and which does not? There are many interfaces between balancing a good wine and the talents within your organisation. Moreover, it is recommended to translate abstract strategy into practical follow-up steps. But who will be responsible for which result area? A beautiful experience that gives a strategic day a special ending that you will not soon forget.

The Wine Tasting Game is ideal for teams that encounter issues surrounding personality preferences, motivations and team dynamics. This business game has been developed to make a link between these issues. This is done by linking the AEM-Cube results to different types of wine. In order to map out the agreement/preferences in a light-hearted, inspiring way.


Developers: Marcel van Raad/Sebastian Hamers
Participants: At least 1 group of 8-30. No maximum number of groups.
Price per group starting: €1500,-/€2000,-
4 hours
Suitable for:

  • Teams
  • Organisations
  • Personality Preferences
  • Motives
  • Team dynamics


Before the game, make sure to:

  • AEM-Cube® profiles of all participants;
  • Time investment of 4 hours.

Human Insight ensures:

  • Game material;
  • Location;
  • Supervisor(s);
  • AEM-Cube profiles of the participants and team images.

What are you learning?

  • Firstly, insight into the different roles within a team or organisation;
  • In addition, the importance of different roles within a team or organisation;
  • And the importance of cognitive and strategic diversity within a team or organisation.
Wine Tasting Game